The Evolving Romantic

Romance and tradition go way back in a relationship all their own. But as technology and gender norms shift, even some of the strongest standards are gearing up for change.

In the 1920s, “mangagement” rings hit the market and were an enormous fail. In fact, it wasn’t until the mid-1900s that most married men even wore wedding bands. But as American culture begins to turn away from traditional gender norms, some jewelers have tried again.

The engagement rings for men tend to be simpler than women’s rings, but a bit more decorated than a plain wedding band. While the trend hasn’t quite taken hold among straight couples, the LGBTQ community is driving a rise in sales as gay men buy rings for their fiances.