Amber Greene found a newly renovated space on West Adaline Street in Yorktown, Indiana. She saw the potential for a boutique. It took Amber roughly six months to make her dream a reality. Victoria Johnson, Ball Bearings Magazine.
Lifestyle

From Threads to Trends

Owner Amber Greene jumped through the hoops of job searches before opening her shop, Fate Style Studio, in Yorktown.

Victoria Johnson·

Amber Greene was working for Cool Beauty when the pandemic started, and the world shut down. She worked for cosmetics companies like Estée Lauder and Aveda before, but never in a time where personal connections were discouraged. 

Since the country shut down in March of 2020, Amber was told that she would be coming back to work whenever doors started to open again. For five months, she collected unemployment with the notion that she would return to work for Cool Beauty. 

“I didn’t actively look for a job. I left that for the people that needed it. I didn’t think I would need it,” Amber says. 

Amber had to face the consequences of an unfulfilled promise. She was experienced in a field that no longer was hiring, which made job hunting a task.

After five months of job rejections and unfruitful employment searches, Amber woke up and told her husband, “I’m done.” It was now January 2021. After all this time had passed, she started to think it was time to stop searching for a position and start making one.

“I know what I’m capable of and I know the skills and the talents that I possess as far as it comes to sales and business,” Amber says.

Amber sought out the help of Innovation Connector in Muncie, Indiana. Innovation Connector is a networking company that assists customers in starting and sustaining a successful business. Amber met Theodore Baker, the CEO of Innovation Connector. Baker helped Amber start Fate Style Studio. 

“Amber is an example of what can happen when you want to [start a business] right,” Baker says.

Amber opened Fate Style Studio’s doors on Saturday, July 10, 2021, in Yorktown, Indiana. Fate Style Studio can be found at 8129 W Adaline St. The business is open Tuesday through Friday from 11 a.m. to 6 p.m. and Saturdays from 10 a.m. to 2 p.m.

Check out Fate Style Studio on Facebook, Instagram, and fatestylestudio.com or contact Amber by phone at (756) 405-1799 or email amber@fatestylestudio.com.

Amber Greene appreciates the flexible scheduling that comes with owning her own business. She also uses her small business to give back to the Yorktown community “every chance [she] gets.” Victoria Johnson, Ball Bearings Magazine.

Since Amber Greene is the boutique’s only employee, she is responsible for assisting customers, taking inventory, restocking shelves, as well as tracking all accounting transactions. Amber said she never saw herself owning a business. Victoria Johnson, Ball Bearings Magazine.
Fate Style Studio offers a variety of women’s apparel. Customer Megan Huffman comes back home to Yorktown from Kentucky, where she now lives, to visit the boutique. “Amber keeps an amazing array of items in store that keep me coming back. The variety in sizes and items caters to all. I have purchased accessories as well as clothing,” Megan says. Victoria Johnson, Ball Bearings Magazine.

Fate Style Studio’s first birthday will be on July 10th, 2022. “Delaware County has just become kind of a shopping wasteland. And, if we want to keep money in our community and our county, then we have to have options to spend that money here,” Amber says. Victoria Johnson, Ball Bearings Magazine.
Amber Greene is a firm believer in women empowering women, especially in business. She says that the products and money she puts into the community will pay for itself in other ways later. “It’s not about the cheapest price sometimes. It’s about the impact,” Theodore Baker, CEO of Innovation Connector, says. Victoria Johnson, Ball Bearings Magazine.

Fate Style Studio offers a variety of goods for women of all ages. Amber sells women’s clothing and shoes in a range of sizes to fit any customer’s needs, as well as candles, jewelry, facial care, and more. Megan Huffman is Fate Style Studio’s “Top Fan” on Facebook for two weeks in a row. “[I shop at small businesses] as much as I can, especially when they supply the quality Fate Style Studio does,” Megan says. Victoria Johnson, Ball Bearings Magazine.

At only 24, Amber Greene entered the beauty business. “I wanted to be a field sales executive and do freelance makeup artistry on the weekends,” she says. Even though she switched careers, She loves being able to give local residents a new place to shop. Victoria Johnson, Ball Bearings Magazine.

Fate Style Studio showcases other small and local businesses by offering their products in the boutiques. Amber only stocks the boutique with items that are made here in the United States. “If there is already a successful business in the genre that you are looking for, it means that the community is capable of supporting it,” Amber says. This year, Amber plans to feature a different woman-owned business that doesn’t have a storefront each month. Victoria Johnson, Ball Bearings Magazine.

Sources: Fate Style Studio

Images: Victoria Johnson

Featured Image: Victoria Johnson